11 Nov

Do you see INNOVATION in your dots?

Join the dots

Picture by Fastcompany.com

Steve Jobs and Richard Branson talk about joining the dots when they talk about innovation. The ‘What is Innovation” video is such a great explanation of seeing and connecting the dots relating to innovation from “Simply Explain”.

I often debate innovation with clients. What is it? How do you do it? How can we get better at it? and How can we make money from it?

Innovation is not about focusing on designing new systems, services or products. Firstly it is about looking at your dots and seeing how you can join them in such a way as to be able to create a unique service or product offering. Secondly it is about looking at your current or potential customers and joining their dots in such a way as to be able to create a unique service or product offering for them or their business.

BUT mostly it is about looking at your dots and those of your customer and joining them in such a way as to add unexpected value to your customer. If you get it right they will willingly pay you for that added value. Just look at how the teams at Apple and Virgin connected their dots resulting in innovations that their customers willingly paid them for.

The best definition I have found is that Innovation is ‘creating new value or capturing value in a new way’. It should be simple, practical and saleable delivering a positive effective change.

Earlier this year I discussed how to create innovations you can sell by thinking backwards. http://www.afrilean.com/think-backwards-to-create-innovations-you-can-sell/

I hope this helps you connect your dots.

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